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Marketing Department

Marketing Department

The Marketing team works together to promote BDI throughout the industrial distribution industry, as well as to customers and potential customers in the markets we serve; provides direct support to the sales team by producing programs and initiatives highlighting BDI’s products and services; and manages communications among our global network.

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  • Go-to-Market Strategic Rollouts - New products, new supplier partners
  • Knowledge Base - Producing and managing BDI’s web-based article library
  • Lead Management & Nurturing - Prospecting including mapping, territory research, and company profiles
  • External Communications - Advertising / Public Relations
  • Internal Communications - Creating and managing e-newsletters and SharePoint posts
  • - Website content creation and management
  • Digital and Social Media
  • Content Marketing
  • Sales Promotions, Sales Blitzes, and Branch Events - Planning and participation
  • Sales Collateral - Composing and producing brochures and flyers
  • Trade Shows - Planning, supporting, and attending industry trade shows